Your Perfect Itinerary Awaits.
A UX/UI Case Study.
Using A.I. and the user's preferences, ARYVE intelligently builds and curates an itinerary just for you, so you can quickly add, edit, and share where you want to go with your friends.
Goal: To ask basic and specific travel questions regarding how one travels to identify their planning process.I conducted five 30-min user interviews, ages 20-35, to find out the process people take to plan for a trip. Most people stated that they wanted to book the most cost-effective flight/trip. I surveyed an additional 6 participants, and I found out that most participants struggled to determine what activities to plan for their trip.
Travelers often do not know what activities to do when they arrive at their destination. Rather than planning the activities ahead of time, travelers decide to book their excursions during their visit - causing them to spend more money. How might we help travelers plan and book their activities beforehand so that they spend less money? This question led to my initial ideas and prototypes.
User Flow Sketch
Digital User Flow
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